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Featured
Speaker |
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The Empathy Economy: Using
Design Thinking to Innovate
Bruce Nussbaum, Editorial Page Editor, BusinessWeek
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| Bruce Nussbaum |
A fundamental shift is underway from an economy dominated by technology
into an experience economy controlled by consumers and those corporations
that can empathize with them. Design skills and business skills
are converging to embrace a new value proposition based on co-creating
products and services with customers that fill their needs, make
them happy, and increase earnings. Bruce Nussbaum will discuss how
companies are using “design thinking” to transform into
innovation powerhouses, and how this is reshaping the future of
design.
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