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Featured
Speaker |
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The Design Imperative in
Consumer Goods
Claudia Kotchka, Vice President, Design Innovation
and Strategy, Procter & Gamble Co.
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| Claudia
Kotchka |
In fast-moving consumer goods, the majority of purchase decisions
are made at retail. New item introductions have exploded, while
at the same time consumers have less time and are overwhelmed by
choice. Designers possess unique skills that can be leveraged to
engage consumers and provide an integral voice in the innovation
process. Claudia Kotchka will discuss recent changes in Design at
P&G and the impact that these changes are having on P&G’s
business and culture.
Claudia Kotchka has recently gained nationwide attention for
her efforts at P&G. She is featured in recent issues of Fast
Company and Newsweek. We encourage you to learn more
about Claudia and how she is working to transform P&G. Please
visit:
"The
Interpreter" Fast Company, June 2005
"A
Fresh Package: Procter & Gamble rethinks what it sells,"
Newsweek, May 23, 2005
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