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Featured
Speaker |
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Regional Branding: From Hong
Kong to Cincinnati
Phil Duncan, Managing Director, Landor/Cincinnati
& Chicago
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| Phil Duncan |
Regional branding is a fast-growing branding category—from
states and cities, to countries and continents, carving out a regional
“place in the sun” demands insight, innovation, and
creativity. Phil Duncan’s presentation will focus on utilizing
authentic and unique qualities of a region to create a dynamic regional
brand for cities as diverse as Hong Kong and Cincinnati. Phil will
explore the parallels between regional and consumer branding, and
illustrate behaviors and expressions that keep the brand experience
fresh and innovative.
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