 |
17th International Brand Design Conference
The Innovation Imperative in Consumer Goods
June 5-7, 2005
Hilton at the Cincinnati Netherland Plaza
Cincinnati, USA
| This schedule
is tentative and subject to change. It was last updated on May
5, 2005. |
| Sunday, June 5, 2005 |
| |
| 12:30 - 2:30 |
|
Check-in |
| 2:30
- 3:30 |
|
Keynote
Session:
How Brands Become Icons: The Principles
of Cultural Branding
Douglas Holt, L’Oreal Professor of
Marketing, Said Business School - University of Oxford |
| 3:30
- 4:00 |
|
Break |
| 4:00 -
5:00 |
|
Breakout Sessions |
| 6:00
- 7:00 |
|
Reception |
| Monday, June 6, 2005 |
| |
| 8:30
- 8:45 |
|
Welcome
by Charlie Luken, Mayor of Cincinnati |
| 8:45 -
9:45 |
|
Regional
Branding: From Hong Kong to Cincinnati
Phil Duncan, Managing Director, Landor/Cincinnati
& Chicago |
| 9:45 -
10:45 |
|
The
Empathy Economy: Using Design Thinking to Innovate
Bruce Nussbaum, Editorial Page Editor,
BusinessWeek |
| 10:45 -
11:15 |
|
Break |
| 11:15
- 12:15 |
|
Brand Dialogues: Global Branding
Working Around the World
Toni Marnul, Director, Strategic Creative
Branding , William Wrigley Jr. Company |
| 11:15
- 12:15 |
|
Brand Dialogues: How Strategy
Drives Design: A Starbucks Experience
Warren Church, Vice President of Strategy,
Deskey |
| 11:15
- 12:15 |
|
Brand Dialogues: Examining
the Demanding New Language of Brand Design
Julie Anixter, Executive Director of Brand
Experience, LAGA |
| 12:15
- 1:45 |
|
Lunch |
| 1:45
- 2:45 |
|
Pragmatic
Innovation: A Strategic Approach to Developing and Maintaining
Brand Equity
Craig Vogel, Professor, Design Architecture,
Art and Planning (DAAP), University of Cincinnati
Jonathan Cagan, Ph.D., Professor, Department of Mechanical
Engineering, Carnegie-Mellon University
Peter Boatwright, Ph.D., Associate Professor of Marketing,
Carnegie-Mellon University |
| 2:45 -
3:15 |
|
Break |
| 3:15
- 4:15 |
|
The
Holy Grail of Managing Brand Value
Werner Domittner, Managing Director, Interbrand
Cincinnati |
| 4:45 |
|
Shuttle Bus to DAAP, University
of Cincinatti |
| 5:30
- 5:45 |
|
Welcoming
Remarks
Judith Koroscik, Dean of DAAP
Craig Vogel, Professor and Head of Center for Design Research
at DAAP |
| 5:45
- 6:45 |
|
Conference
Roundtables |
| 7:00
- 8:00 |
|
Reception |
| Tuesday, June 7, 2005 |
| |
| 8:30 -
9:30 |
|
The
Design Imperative in Consumer Goods
Claudia Kotchka, Vice President, Design
Innovation and Strategy, Procter & Gamble Co. |
| 9:30 -
10:30 |
|
Innovative
Retail Systems for Makeup
Patrick Plé-Boishardy, Vice President
Creative Services, European Merchandising Innovation, Estée
Lauder Cies |
| 10:30 -
11:00 |
|
Break |
| 11:00
- 12:00 |
|
Brand Dialogues: Brand Design
as an Adaptive Force within Corporate Culture
Dan Dittmar, Group Brand Design Manager,
BIC USA Inc. |
| 11:00
- 12:00 |
|
Brand Dialogues: Immersive
Design: Creating Environments that Bring Brands to Life
Peggy Kennedy, Vice President, Marketing,
FRCH Design Worldwide
Steven McGowan, Vice President, Creative Director, FRCH
Design Worldwide |
| 11:00
- 12:00 |
|
Brand Dialogues: Does Managing
Brand Touchpoints Block Meaningful Brand Experiences?
Dave Norton, Vice President, Experience
Strategy and Research , Yamamoto Moss |
| 12:00
- 1:30 |
|
Lunch |
| 1:30 -
2:30 |
|
Conference
Forum: Fulfilling the Needs and Dreams of the World's Beauty
Consumer
Chair: Liz Grubow, Vice President/Group
Creative Director, LPK
Panel: Elizabeth Olson, Director, Global
Beauty Care, Procter & Gamble Co.
Patrick Plé-Boishardy, Vice President Creative
Services, Estée Lauder Cies
|
| 2:30 -
3:00 |
|
Break |
| 3:00
- 4:00 |
|
It’s
Bigger than Both of Us!
Rick E. Robinson, Ph.D., Global Director,
NOP World |
| 4:00
- 4:30 |
|
Conference
wrap-up |
| Wednesday, June 8, 2005 |
| |
| 9:00
- 12:00 |
|
Optional
Post Conference Workshop: Strategies for Designing Meaningful
Brand Experiences: The Speed Seminar
Dave Norton, Vice President, Experience
Strategy and Research , Yamamoto Moss |
| |
|
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