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Home > Conferences > International Brand Design Conference The Innovation Imperative in Consumer Goods 17th International Brand Design Conference   June 5-7, 2005 Hilton at the Cincinnati Netherland Plaza Cincinnati, USA   Today, shoppers not only have greater choices in the consumer goods marketplace, they have the tools and the means to reward, or discredit new product introductions and innovation. Furthermore, one department or discipline can no longer create and maintain complete control of consumer goods brands. There is a paradigm shift underway demanding a move from the dictation of brand attributes from one source to a much broader and deeper collaboration in their creation. A new dialogue is emerging to meet the current innovation imperative in the space of consumer needs, purchases, retail strategies, and experiences. Design, Product Development, and Marketing are the primary parties in this new dialogue and new approaches to research and strategy are revealing paths to innovation and success. This conference, in the city where brand management was created, will bring together thought leaders and leading practitioners to explore and discuss these issues.   Presentations     Keynote Session - How Brands Become Icons: The Principles of Cultural Branding   Douglas Holt L’Oreal Professor of Marketing, Said Business School, University of Oxford.     The Empathy Economy: Using Design Thinking to Innovate   Bruce Nussbaum Editorial Page Editor, BusinessWeek     The Design Imperative in Consumer Goods   Claudia Kotchka Vice President, Design Innovation and Strategy, Procter & Gamble Co.     Regional Branding: From Hong Kong to Cincinnati   Phil Duncan Managing Director, Landor/Cincinnati & Chicago     It’s Bigger than Both of Us!   Rick Robinson Global Director, NOP World     Innovative Retail Systems for Makeup   Patrick Plé-Boishardy Vice President Creative Services, Estée Lauder Cies     Pragmatic Innovation: A Strategic Approach to Developing and Maintaining Brand Equity   Craig Vogel Professor, University of Cincinnati Jonathan Cagan, Ph.D. Professor, Department of Mechanical Engineering, Carnegie-Mellon University Peter Boatwright, Ph.D. Associate Professor of Marketing, Carnegie-Mellon University     The Holy Grail of Managing Brand Value   Werner Domittner Managing Director, Interbrand Cincinnati   Conference Forum     Fulfilling the Needs and Dreams of the World's Beauty Consumer   Chair: Liz Grubow Vice President/Group Creative Director, LPK Panel: Elizabeth Olson Director, Global Beauty Care, Procter & Gamble Co. Patrick Plé-Boishardy Vice President Creative Services, Estée Lauder Cies   Conference Roundtables To Take Place at the College of Design, Art, Architecture, and Planning (DAAP) at the University of Cincinnati   Case Studies and Discussions on the Innovation Imperative for Brand and Design Management   Welcome by: Judith Koroscik Dean of DAAP Craig Vogel Professor and Head of Center for Design Research at DAAP   Brand Dialogues DMI Brand Dialogues are interactive parallel sessions featuring brief presentations by leading experts, followed by in-depth discussions.     Brand Design as an Adaptive Force within Corporate Culture   Dan Dittmar Group Brand Design Manager, BIC USA Inc.     Global Branding Working Around the World   Toni Marnul Director, Strategic Creative Branding William Wrigley Jr. Company     Examining the Demanding New Language of Brand Design   Julie Anixter Executive Director of Brand Experience, LAGA     Immersive Design: Creating Environments that Bring Brands to Life   Peggy Kennedy Vice President, Marketing, FRCH Design Worldwide Steven McGowan Vice President, Creative Director, FRCH Design Worldwide     How Strategy Drives Design: A Starbucks Experience   Warren Church Vice President of Strategy, Deskey     Does Managing Brand Touchpoints Block Meaningful Brand Experiences?   Dave Norton Vice President, Experience Strategy and Research , Yamamoto Moss   Optional Post Conference Workshop   Strategies for Designing Meaningful Brand Experiences: The Speed Seminar   Dave Norton Vice President, Experience Strategy and Research , Yamamoto Moss   Special Group Registration Benefit Register four or more individuals from your organization and receive free access to an innovative project management tool designed specifically for marketing and creative services teams. Learn more   Registration The last two DMI conferences sold out one month prior to the start date. We are curently receiving registrations and anticipate this to be another must attend event. Seats are limited and early registration is encouraged. For more information on this important international conference, view the schedule, registration, and hotel pages.