 |
16th International Brand Design Conference
June 2-4, 2004
Fairmont Hotel Vancouver
Vancouver, BC, Canada
When can brands be new? Does every brand have its own story? What
role does design leadership play in creating brand stories and when
do stories become brand myths? Have we become too attached to brands
or brands to us? Have brands pushed our culture to evolve or to
devolve? And when, if ever, is the story over? Have brands become
vicarious extensions of who we are?
This conference will address the provocative topic of brands as
news, stories, and myths, and provide a myriad of insights to challenge
or support our concept of brands and the roles we play in their
creation, their rise to mythic or monolithic proportion, or perhaps
their demise.
 A host of branding
luminaries from the fields of design, journalism, culture, education,
and marketing will provide their unique insights and points of view.
The goal of this conference will be to challenge the status quo
and push beyond our preconceived notions about what brands are and
how design shapes these notions. The speakers will endeavor to thoughtfully,
intelligently, and creatively address how brands provide meaning
and value to those who wittingly or unwittingly absorb and interpret
them.
Keynote Speakers
Experience the Myth, the Magic, the Wonder of Umpqua Bank
Ray Davis, CEO, Umpqua Bank
Steve McCallion, Creative Director, ZIBA Design
Flock and Flow: How to Read Dynamic Consumer Taste
and Preference
Grant McCracken, Adjunct Professor, McGill University
Featured Speakers
Massive Change
Bruce Mau, Chairman and Creative Director, Bruce Mau Design
Inc.
Insight Roadmaps
Christopher Ireland, CEO, Cheskin
Sarah Zuberec, Director of User Experience, Mobile Devices
Product Group, Microsoft Corporation
In the Global Market, No Place is Like Home
Ken Delor, President, Delor
Martha Bowman, Executive Vice President, Marketing, Delor
Evolving an Icon Brand
Larry Bloomenkranz, Vice President, UPS Global Brand Management
& Advertising, UPS
Igniting the Brand through Organizational Transformation
Martin Gierke, Corporate Identity Manager, Global Brand Management
Group, Caterpillar
Deconstructing Visual Identities, Building Brands
Jerry Kuyper, Senior Partner, Lippincott Mercer
Building Global Leadership Brands by Design: Four
Timeless Lessons That Companies Must Learn in Order to Achieve
Leadership for Their Global Brands
Jerry Kathman, President and CEO, Libby Perszyk Kathman
Mind over Meaning: A Manager's Field Guide to Stuff
that Matters... Genetics, Identity, Culture and More
Jeannette Hanna, VP, Brand Strategy, Spencer Francey Peters,
Inc..
Supporting Benefactor
Event Partner
|
