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Integrating Design Thinking—Corporate Design Management Practices
Sean Carney,
Design Director, Global Imaging & Web Services, Hewlett-Packard
Bob Schwartz,
General Manager, Global Design, GE Healthcare
The challenge of integrating design in a large organization with multiple business units is huge, but it might even be harder to leverage that control. Building a team that can execute consistently with excellence is critical. How do you develop the best staff, and operate as peers in decision-making? How do you find time to educate upper management on design’s potential role, navigate politics, and deliver an elevated contribution to business strategy?
Moderator: Darrel Rhea
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