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Schedule
Design/Management/Brand 21 Conference
June 17-18, 2009
The Stanford Court
San Francisco, California, USA
This schedule is tentative
and subject to change. It was last updated on 19 May 2009.
| Wednesday, June 17, 2009 |
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8:00-9:30 |
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Conference Check-in |
9:30-10:00 |
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Introduction, Set Expectations, and Challenges/Opportunities to Re-Think...Design
Roger Martin, Dean, Rotman School of Management
Darrel Rhea, CEO, Cheskin Added Value |
10:00-11:15 |
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Re-Thinking client / customer relationships
Claudia Kotchka, Vice President of Design, Innovation, & Strategy, Procter & Gamble
Bill Buxton, Principal Researcher, Microsoft Research
Moderator: Roger Martin |
11:15-11:45 |
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Break |
11:45-12:30 |
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Re-Thinking the client/designer relationship
Robert Brunner, Founder & Partner, Ammunition LLC; Chief Designer, Fuego North America |
12:30-2:00 |
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Lunch |
2:00-3:15 |
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Re-Thinking the design of social networking
Nancy Dickenson, Former Senior Director of User Experience, eBay
Moderator: Darrel Rhea |
3:15-3:45 |
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Break |
3:45-5:00 |
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Re-Thinking design consultancies: scope, convergence and fertile ground
Tim Brown, CEO, IDEO
Sohrab Vossoughi, Founder & President, Ziba Design, Inc.
Jesse James Garrett, President, Adaptive Path
Moderator: Thomas Lockwood |
5:00-6:00 |
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Re-Thinking business
Scott Cook, Founder and Chairman of the Executive Committee, Intuit, Inc.
Moderator: Roger Martin |
6:30-8:30 |
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Reception @ frog design  |
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| Thursday, June 18, 2009 |
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9:00-10:30 |
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Re-Thinking and re-designing business strategy
Tony Golsby-Smith, Founder & CEO, 2nd Road
Jeanne Liedtka, Professor of Business Administration, University of Virginia - Darden Business School
Moderator: Roger Martin |
10:30-11:00 |
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Break |
11:00-12:00 |
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Re-Thinking material consumption through designing with technology
Kurt Heikila, President, Wild River Consulting; President and CEO, Tundra Composites, LLC |
12:00-1:30 |
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Lunch |
1:30-2:15 |
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Re-Thinking design: the fog of strategy
Mark Rolston, Chief Creative Officer, frog design, inc. |
2:15-2:45 |
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Break |
2:45-3:45 |
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Re-Thinking environmental design
Deanne Beckwith, Advance Development Consultant, Programmable Environments, Herman Miller Inc.
Chauncey Bell, Operating Officer, CareCyte
Moderator: Darrel Rhea |
3:45-5:00 |
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Re-Thinking design for virtual and physical experiences
Craig Hanna, Principal/Chief Creative Officer, Thinkwell Design
Terry Dobson, Creative Lead, Advanced Projects, Walt Disney Parks & Resorts Online |
5:00-5:30 |
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Conclusion, Summarize Findings, and Reflection
Roger Martin, Dean, Rotman School of Management
Darrel Rhea, CEO, Cheskin Added Value |
6:00-8:00 |
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Get-together |
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