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Design Thinking:
A New Approach to How P&G Solves Problems and Meets Consumer Needs
Cindy B. Tripp, Global Marketing Director, Procter & Gamble Co.
P&G is always looking for new ways of growing the business and delighting consumers. Design thinking is a powerful strategic and problem solving skill that, when applied broadly, can help identify opportunities, create bigger breakthroughs, and accelerate marketplace success. Hear how P&G is embedding design thinking into the company DNA to better connect with consumers and meet their needs.
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