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Life in the Fast Lane:
Designing the Ferrari Theme Park
Randy Smith, Senior Project Director, Jack Rouse Associates
Set to open in 2009 in Abu Dhabi, UAE, The Ferrari Theme Park is one of the most anticipated attraction projects currently under construction. Anchoring the US$40 billion mixed-used Yas Island development, the 34-acre park will feature a variety of thrill rides, museums, simulators and one-of-a-kind theatrical experiences, alongside the world’s newest F1 track. Join the park’s lead designer, Randy Smith, as he discusses the complex design process involved in making The Ferrari Theme Park a reality. Topics will include: issues involved in designing abroad and working in the Middle East; working with developers; working with Ferrari to extend their brand into a leisure destination; the coordination of dozens of international design collaborators; and design and development under a tight, fixed deadline
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