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Designing Design to be Strategic
Steve Sato, Corporate Design, Design Practice Lead, Hewlett Packard
An experience-design approach excels at differentiating products and services from competition; so why not apply experience-design “heuristics” (or design thinking) to reposition design in your organization? Then, as you move forward, what priorities do you need to set in order to build design capability and reliably fulfill your organization’s new, more strategic role?
Steve Sato has blended theories and practices from design, change management and organization design, and applied them in planning and architecting a design practice at a major corporation. At this session you will:
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Be introduced to an experience-design approach and principles that will be used as an organizing structure.
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Be provided frameworks and tools to create your own set of principles and tactics, appropriate for your situation, to promote the strategic use of design and set priorities for building or acquiring design capability.
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Learn how and why some tactics have succeeded and failed in “real world” situations.
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