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Brand and design are evolving into a unifying element, creating synergy across the enterprise, a synergy that is imperative to business success. Design, brand, and business are a powerful combination, representing the entire customer experience—connecting customers, companies, and innovation. Together, they make the promise, set the expectations, affect every experience.
At DMI’s Brand/Design 20 Conference, leading experts will explore synergy, collaboration, and strategy. Learn best of class methods and tactics to achieve organizational success through effective integration, cross-disciplinary communication, and management. Meet and interact with your peers from around the world. Experience three days of learning, inspiration, community, and sharing.
Conference Co-Chairs:
Jerome Kathman, CEO, LPK
Amy Brusselback, Global Design Director, P&G
Speakers
Life in the Fast Lane:
Designing the Ferrari Theme Park
Randy Smith, Senior Project Director, Jack Rouse Associates
Design Thinking:
A New Approach to How P&G Solves Problems and Meets Consumer Needs
Cindy B. Tripp, Global Marketing Director, Procter & Gamble Co.
Demystifying Sonic Branding and Identity
Noel Franus, Director of Strategy, Sonic ID US
Martyn Ware, Creative Director, Sonic ID EuropeThe Partnership between Executive Management and Design Management
Michael Moore, Senior Interior Design Manager, Marriott Hotels
The Live Well Collaborative:
A New Model for Fostering Research
Craig Vogel, Professor, College of Design, Architecture, Art, and Planning (DAAP), University of CincinnatiOpen the Box:
Disruptive Global Opportunity
Rosaline Yin, Director, Brand and Graphic Design, Kodak Open Empathy
Dev Patnaik, Managing Associate, Jump Associates
Packaging & the Environment:
The Shoppers’ Perspective
Scott Young, President, Perception Research Services, Inc.Branding Without Advertising:
Communicating at Point-of-Purchase
Stephen J. Hoch, John J. Pomerantz Marketing Professor, The Wharton School; Advisor, Proteus Design
Beyond Good Product Design and Good Management:
Applying a Design Approach to Position Design to be More Strategic
Steve Sato, Corporate Design, Design Practice Lead, Hewlett Packard
The Evolution of Brand Experience
Patrick Newbery, General Manager, Method
Icons: Beyond Brands
Aaron Betsky, Director, Cincinnati Art Museum
For two decades, this conference has presented the best in identity, design, and innovation. To celebrate this 20-year milestone, DMI returns to Cincinnati, a capital of branding, at the historic, art-deco-themed Hilton Netherland Plaza.
Come to Cincinnati, June 2008!Optional Pre-Conference Seminar
Strategies that Transform Brands
Prior to this conference, on June 10, DMI will present a one day session of Scott Lerman's seminar Strategies that Transform Brands.
Registration
Schedule
Hotel & Travel
Cincinnati, City of Brands and
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