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Featured
Speaker |
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Power Shift
Patrick Whitney, Director, Institute of Design, Illinois Institute of Technology
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| Patrick Whitney |
Sector by sector, over the last 20 years we have witnessed a shift in power from producers to consumers. Commerce used to be driven by economy of scale; now it is driven by an economy of choice. Today we know that innovations and brands are driven by companies that discover opportunities for enabling great user experiences. The challenge we face, now that users are in control, is creating processes and frameworks that help the entire company focus on the user.
The Video archive of this session is available online to DMI Members.
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