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Featured
Speaker |
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Converging Software Designs
Alan Schell, Director of User Experience Design, EMC Corporation
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| Alan Schell |
In the business to business marketing model, branding takes a very different role from that of a retail model. For example, in the B2B world, typically there is little focus on product packaging. Within the high technology business sector, brand is often expressed through the commonality of products, rather than emotional appeal. From a software product development viewpoint, Alan Schell will discuss how software products express brand through common user experiences.
The Video archive of this session is available online to DMI Members.
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