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Featured
Speaker |
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Brandjam: Humanizing Brands Through Emotional Design
Marc Gobé, Chairman & CEO, Desgrippes Gobé Group
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| Marc Gobé |
Following on his book Emotional Branding, Marc Gobe will introduce his new book Brandjam and show how design as a collaborative process can create a profound emotional response with corporations and consumers alike. Relying on real case histories that have broken the glass ceiling of commodity marketing, Marc Gobé will demonstrate that the true measurement of a brand success is how it impacts culture and lifestyles through an emotional meaning that is brought to life through design.
The Video archive of this session is available online to DMI Members.
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