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Brand Design Conference
 

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Featured Speaker

Business and Design... An Imperative

Carol Gee, Chief Communications Officer, O-I

 

Carol Gee
Carol Gee

O-I is the world’s largest supplier of glass packaging for the fast-moving world of food and beverages. The majority of packaging decisions are made and designed by the customer, and O-I simply implements. In order to build the glass brand, O-I has decided that it’s time to show the customer that we do know a little more than how to make a glass bottle. In doing so, O-I is forging new partnerships and delighting the customer and the consumer in the process. Carol Gee will describe how O-I is transforming from a great manufacturer of glass into a market-maker of purity, taste, and sustainability.

 

The Video archive of this session is available online to DMI Members.

 

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