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Brand Design Conference
 

Registration

Hotel Registration

•  Schedule

Conference Brochure

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Schedule

2007 DMI Design and Design Management Performance Series

The 19th International Brand Design Conference

Brand, Design, and Business – the Integration Imperative

 

June 6-8, 2007
Drake Hotel

Chicago, Illinois, USA

 

This schedule is tentative and subject to change. It was last updated on April 17, 2007
Monday & Tuesday, June 4-5, 2007
 

All Day

 

Pre Conference Seminar (Optional)
Learning to Lead: A Guide to Nurturing Our Innate Leadership Skills

Wednesday, June 6, 2007
 

1:00 - 2:30

  Check-in
 

2:30 - 3:30

  We Can’t All Row on the Same Side of the Boat!

Chris Bedford, President, Karo Group Inc.

  3:30 - 3:45   Break
 

3:45 - 4:30

  Brand Therapy 101: Integrating Branding and Design into the Boardroom

David Lemley, President & Chief Brand Strategist, Lemley Design

 

4:30 - 5:30

  Group Session
 

6:30 - 7:30

  Reception
Thursday, June 7, 2007
 

9:00 - 10:00

  Power Shift

Patrick Whitney, Director, Institute of Design, Illinois Institute of Technology

  10:00 - 10:15   Break
 

10:15 - 11:15

  Beyond A Beautiful Strategy

Tim Wallack, Director, Insights & Strategy, Smart Design

Nasahn Sheppard, Director, Industrial Design, Smart Design

 

11:15 - 12:00

  The Realities of Divergent Branding:
Setting a New Global Design Vision in a Complex, Pre-existing Global Marketplace

Anne Fuller, Global Concept Design Director, YUM! Brands, Inc.

 

12:00 - 1:15

 

Lunch

 

1:15 - 2:15

  Limits and Merits of Open Design

Frans Joziasse, Director, PARK

 

2:15 - 3:15

  Converging Software Designs

Alan Schell, Director of User Experience Design, EMC Corporation

  3:15 - 3:30   Break
 

3:30 - 4:30

  Global Motorsport and the Design for a Prosperous Future

Guy Faulkner, Director, Motorsport Initiative, Indiana State University

 

4:30 - 5:30

  Maximizing Diversity Now!

GK VanPatter, Co-Founder, Director of Strategy, Humantific

  6:15 - 7:15   Reception
Friday, June 8, 2007
 

9:00 - 10:00

  Brandjam: Humanizing Brands Through Emotional Design

Marc Gobé, Chairman & CEO, Desgrippes Gobé Group

  10:00 - 10:15   Break
 

10:15 - 11:15

  Business and Design... An Imperative

Carol Gee, Chief Communications Officer, O-I

 

11:15 - 12:15

  Immersion Conversions: When Disciplines Collide

Mark Dziersk, VP Industrial Design, Laga/one 80

 

12:15

 

Closing Remarks