 |
June 6-8, 2007
Drake Hotel
Chicago, Illinois, USA
The Video archive of this conference is available online to DMI Members.
| |
Presentations |
 |
| |
 |
|
The Realities of Divergent Branding: Setting a New Global Design Vision in a Complex, Pre-existing Global Marketplace
Anne Fuller, Global Concept Design Director, YUM Brands, Inc. |
| |
|
|
|
| |
 |
|
Immersion Conversions: When Disciplines Collide
Mark Dziersk, VP Industrial Design, Laga/one 80 |
| |
|
|
|
| |
 |
|
Brandjam: Humanizing Brands Through Emotional Design
Marc Gobé, Chairman & CEO, Desgrippes Gobé Group |
| |
|
|
|
| |
 |
|
We Can’t All Row on the Same Side of the Boat!
Chris Bedford, President, Karo Group Inc. |
| |
|
|
|
| |
 |
|
Power Shift
Patrick Whitney, Director, Institute of Design, Illinois Institute of Technology |
| |
|
|
|
| |
 |
|
Converging Software Designs
Alan Schell, Director of User Experience Design, EMC Corporation |
| |
|
|
|
| |
 |
|
Maximizing Diversity Now!
GK Van Patter, Co-Founder, Director of Strategy, Humantific |
| |
|
|
|
| |
 |
|
Beyond A Beautiful Strategy
Tim Wallack, Director, Insights & Strategy, Smart Design
Nasahn Sheppard, Director, Industrial Design, Smart Design |
| |
|
|
|
| |
 |
|
Business and Design... An Imperative
Carol Gee, Chief Communications Officer, O-I |
| |
|
|
|
| |
 |
|
Brand Therapy 101: Integrating Branding and Design into the Boardroom
David Lemley, President & Chief Brand Strategist, Lemley Design |
| |
|
|
|
| |
 |
|
Limits and Merits of Open Design
Frans Joziasse, Director, PARK |
| |
|
|
|
| |
 |
|
Global Motorsport and the Design for a Prosperous Future
Guy Faulkner, Director, Motorsport Initiative, Indiana State University |
| |
|
As the roles of design
and brand become more and more strategic to business success, so too the need for cross-discipline collaboration increases. In fact, building integration between brand, design, and business is now an imperative to sustainable business success. How can design and brand managers create an environment of cross-discipline knowledge-sharing to achieve optimum results and customer satisfaction? How can different disciplines best collaborate? What structures and processes need to be in place in order to create winning strategies? How is the integration between internal and external competencies best leveraged? Should the design manager foster a cross-discipline environment for innovation? How does brand management integrate and optimize all touch points to create relevant customer experiences? What methods foster synergy throughout the creative and management disciplines?
Because businesses need to create real value from their investments in brand and design, there is an increasing need for cross-functional and multi-disciplinary teams to collaborate in both design consultancies and corporate groups. Until now, there have been few consolidated efforts to capture and share knowledge about cross-functional brand and design integration. This June, DMI will take on integration as a business imperative at our 19th International brand and design conference in Chicago. Don’t miss this important learning opportunity.
Pre-Conference Seminar
Learning to Lead: A Guide to Nurturing Our Innate Leadership Skills
Taught by Maureen Thurston, Principal, ACCESS International
June 4-5, 2007, Chicago, USA
For more information on this important international conference,
view the registration,
schedule, and hotel pages.
 Email this page to a colleague
|
