Home
> Conferences
> Brand Design Conference > Featured
Speaker |
 |
Featured
Speaker |
|
What Comes Before Experience?
James Woudhuysen, Professor of Forecasting and Innovation, Faculty of Art and Design, De Montfort University, Leicester, UK
 |
 |
| James Woudhuysen |
It was argued that during the dotcom boom a new ‘Experience Economy’ emerged in the US, which still today hints at a cultural phenomenon: the world’s enthrallment with the sensations of play. From Microsoft’s Xbox 360 to the space expeditions of Virgin Galactic, technology and innovation are now devoted to the supply of moment-to-moment, interactive ‘flow’ and euphoria. Customer experiences should be successful and satisfying, but to privilege subjective or branded user experiences, aesthetic feelings and emotions over reliability, durability, price or profitability would be a mistake. To ensure that immaterial experiences are meaningful and grown-up, designers need to refocus technology and innovation on the material basics.
|
