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Featured
Speaker |
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The In-Store Experience: How Simplicity and Leveraging Heritage Impact the Brand Experience at Retail
Rob Wallace, Partner, Strategy, Wallace Church, Inc.
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| Rob Wallace |
Continue the experiential exploration into the store, where package design shapes the brand experience and drives consumer buying behavior. This fast moving, entertaining and informative talk demonstrates how design re-invents, re-invigorates and unifies a brand at retail. Two of the most potent brand identity design strategies, simplification and authenticity, will be demonstrated using real world case studies, including the Nestlé Lean Cuisine relaunch and the Heinz Heritage Brands restage. You’ll learn the step by step process that results in the most sales-effective brand experience at retail.
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