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Keynote
Speaker |
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Making Meaning: Designing Meaningful Experiences for Brands and Products
Darrel Rhea, CEO, Cheskin; author, "Making Meaning: How successful Businesses Deliver Meaningful Customer Experiences"
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| Darrel Rhea |
Today, best practices in design and innovation are evolving beyond providing emotional and status-related benefits. The best brands now deliver meaningful experiences that create powerful relationships with customers. Darrel Rhea will share ideas from his new book, Making Meaning, and present how meaning is becoming a platform for successful innovation initiatives around the world. He will demonstrate how the basis for developing meaningful experiences comes from deep insights about customers, and will illustrate emerging trends in research to facilitate meaning making.
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