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DMI Brand Design Panel |
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Burn the Boats!
(What does it take to galvanize your organization?)
Moderator: Scott Lerman, Partner, Lucid Brands
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| Scott Lerman |
Great business and brands create customer experiences that are compelling and seamless. To make that happen, every employee must understand the brand strategy and genuinely play their part. Yet employee surveys find that the majority of employees do not feel engaged by their work. Why is it so hard to engage employees in a business? Is it possible to transform a dysfunctional culture into a positive force? This panel session will explore the challenge of galvanizing a corporate culture, and discuss strategies to win the hearts and minds of employees.
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