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Featured
Speaker |
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Design Works - Brand Matters
Design Experience at BMW
Verena Kloos, President, BMW Group DesignworksUSA
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| Verena Kloos |
With so many competing brands out in the market place, most brands will fail. Amazingly, 18 out of 20 new brands will not survive. The brands that do succeed are those that differentiate from their competition. Verena Kloos will discuss how to successfully use design in building a brand. She will demonstrate how design and strategic product development can create and protect a company’s most valuable asset, their brand.
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