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18th International Brand Design Conference
Design Leadership in Action
The Business of Design + Brand + Experience
May 17-19, 2006
Marriott Chateau Champlain
Montréal, Québec, Canada
| This schedule is tentative
and subject to change. It was last updated on May 2, 2006 |
| Wednesday, May 17, 2006 |
|
12:30 - 15:00 |
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Check-in |
15:00 - 16:00 |
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Keynote Presentation
Making Meaning: Designing Meaningful Experiences for Brands and Products
Darrel Rhea,CEO, Cheskin; author, "Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences" |
16:00 - 17:00 |
|
Keynote Presentation
Themed and Immersive Experience Design: Telling One Story at a Time
Orrin Shively, Executive Director, Creative and New Business Development, Walt Disney Imagineering Research & Development |
17:00 - 17:30 |
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Presentation of Muriel Cooper Award |
17:30 - 18:00 |
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Group Activity |
19:00 - 20:00 |
|
Reception |
| Thursday, May 18, 2006 |
|
9:00 - 10:00 |
|
Design Works - Brand Matters
Design Experience at BMW
Verena Kloos, President, BMW Group DesignworksUSA |
10:00 - 10:30 |
|
Break |
10:30 - 11:30 |
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Keynote Presentation
Multidimensional Thinking and Innovation
Lars Engman, Design Director, IKEA of Sweden AB |
11:30 - 12:30 |
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Is Shopping an Experience Anymore?
New Ideas for Redefining Retail Centers
Janet Martin, President, CommArts |
12:30 - 14:00 |
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Lunch |
14:00 - 15:00 |
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The In-Store Experience: How Simplicity and Leveraging Heritage Impact the Brand Experience at Retail
Robert Wallace, Managing Partner, Strategy, Wallace Church, Inc. |
15:00 - 16:00 |
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Building Nokia Design and Brand Experience—1989 to 2006
Frank Nuovo, Former Chief of Design, Nokia |
16:00 - 16:30 |
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Break |
16:30 - 17:15 |
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Guest Lecture: What Comes Before Experience?
James Woudhuysen, Professor of Forecasting and Innovation, Faculty of Art and Design, De Montfort University, Leicester, UK |
17:15 - 18:30 |
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Free Time |
18:30 - 20:30 |
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Reception & Dinner |
| Friday, May 19, 2006 |
|
9:00 - 10:00 |
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Experience Inspired Innovation
Kevin Clark, Program Director, Client & Brand Experience Design, IBM Corporation |
10:00 - 10:30 |
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Break |
10:30-11:30 |
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Burn the Boats!
(What does it take to galvanize your organization?)
Moderator: Scott Lerman, CEO & Partner, Lucid Brands |
11:30-12:30 |
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Keynote Presentation
CEM: The Future of Brand Leadership
Bernd Schmitt, CEO, The EX Group, Robert D. Calkins Professor of International Business, Columbia Business School; author, "Customer Experience Management" |
12:30 |
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Conference Ends |
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