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18th International Brand Design Conference
May 17-19, 2006
Marriott Chateau Champlain
Montréal, Québec, Canada
Conference Chair: Thomas Lockwood, President, DMI
Conference Co-Chair: Jeannette Hanna, VP, Brand Strategy, Spencer Francey Peters, Inc.
Capturing real value by brand and design today depends upon creating meaningful customer experiences. As the expectation for products and services shifts from standardized to customized and beyond simply functional to more emotional appeal, it has never been more important for brand and design managers to understand, integrate and expand our leadership roles in customer experience.
This year DMI’s 18th Annual International Brand Design Conference brings together industry leaders, practitioners, educators and authors representing key brand customer touch points – from shopping mall design to product packaging, store design to shopping online, user interface design to event experiences.
The outcome: sharing ideas and practical solutions to create synergy and relevancy across disciplines, across media, across segments, and across geographies to improve customer satisfaction. We invite you to join us for the ultimate experience this year in Montréal.
Presentations
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Keynote
Themed and Immersive Experience Design: Telling One Story at a Time |
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Orrin Shively
Executive Director, Creative and New Business Development, Walt Disney Imagineering Research & Development |
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Keynote
Making Meaning: Designing Meaningful Experiences for Brands and Products |
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Darrel Rhea
CEO, Cheskin; author, Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences |
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Keynote
Multidimensional Thinking and Innovation |
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Lars Engman
Design Director, IKEA of Sweden AB |
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Keynote
CEM: The Future of Brand Leadership |
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Bernd Schmitt
CEO, The EX Group, Robert D. Calkins Professor of International Business, Columbia Business School; author, Customer Experience Management |
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Is Shopping an Experience Anymore?
New Ideas for Redefining Retail Centers |
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Janet Martin
President, CommArts |
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Experience Inspired Innovation |
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Kevin Clark
Director, Brand and Customer Design, IBM |
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The In-Store Experience: How Simplicity and Leveraging Heritage Impact the Brand Experience at Retail |
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Robert Wallace
Managing Partner, Strategy, Wallace Church, Inc. |
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Brand Design Panel: Burn the Boats!
(What does it take to galvanize your organization?) |
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Scott Lerman
Partner, Lucid Brands |
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What Comes Before Experience? |
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James Woudhuysen
Professor of Forecasting and Innovation, Faculty of Art and Design, De Montfort University, Leicester, UK |
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Design Works - Brand Matters
Design Experience at BMW |
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Verena Kloos
BMW Group DesignworksUSA |
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Building Nokia Design and Brand Experience—1989 to 2006 |
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Frank Nuovo
Former Chief of Design, Nokia |
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Expert Panel Members Announced
On Friday, May 19, Scott Lerman, Partner, Lucid Brands, LLC will moderate a panel of branding experts on how to galvanize your organization.
Burn the Boats!
(What does it take to galvanize your organization?)
Moderator:
Scott Lerman, Partner, Lucid Brands, LLC
Panelists:
Barb Mason, Executive VP, Marketing, Sales & Service, Scotiabank
Bonnie Briggs, Principal, B.OnBrand, Former Manager, Brand Strategy, Caterpillar
Anne M. Bouchenoire, VP of Global Branding, Cardinal Health
Alan Gordon
Stanley Bauer, Director, Learning and Development, State Farm Insurance
Registration
Seats are limited and
early registration is encouraged. For more information on this important
international conference, view the schedule,
registration, and hotel
pages.
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