Design as an Enabler of Change
Kathryn Best, Author, Educator, Consultant
“Business as Usual” is over, as a structural overhaul of many systems, institutions, and business processes takes place. In some cases change is intentional, and in others, change is inevitable. What kind of future are we aspiring to? And what are the benefits in reframing and shifting our perspective “by design?”
Biography: Kathryn Best
Kathryn Best is the author of several books including The Fundamentals of Design Management (AVA 2010), and Design Management: Managing Design Strategy, Process & Implementation (AVA 2006), now a best-seller in 12 languages. She offers consultancy and training in design management and the creative industries for academia and industry, and frequently guest lectures at universities, cultural institutions, conferences and festivals in the USA, Europe, and China.
Her industry experience is in architecture, interiors, and brand consultancy (Wolff Olins, HOK, RTKL, WATG, Orange, Starbucks), and she was formerly Course Leader in Design Management at University for the Creative Arts (UK), and Research Professor at the Center for Cross Media, Brand, Reputation and Design Management (CBRD) at Inholland University of Applied Sciences. Originally from Boston, USA, Kathryn lived in Ireland, Scotland, and Seattle before moving to London. She is a Fellow of the Royal Society for the Arts (FRSA), and in 2011 was granted the Freedom of the City of London. Kathryn's new book is due for release in 2013.
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