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Schedule
Design at Scale
October 25-26, 2011
Museum of Jewish Heritage
New York City, USA
This schedule is tentative
and subject to change. It was last updated on 27 September 2011.
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| MONDAY, OCTOBER 24, 2011 |
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6:30-8:30 |
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Welcoming Reception at Wallace Church, (330 East 48th, NYC) RSVP to Wallace Church by October 20. |
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| TUESDAY, OCTOBER 25, 2011 |
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8:30-9:30 |
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Conference Check-in |
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9:30-9:45 |
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Welcome & Opening Remarks |
9:45-12:15 |
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COLLABORATION AT MASS SCALE
Jake Barton, Principal & Founder, Local Projects |
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DESIGNING ACROSS
Melody Roberts, Senior Director, Experience Design Innovation, McDonald's Corporation |
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Break |
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FOODPRINT CITY
Nicola Twilley, author of the blog Edible Geography and co-director of Studio-X |
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DESIGN IN A SOCIAL WORLD
Riley Gibson, Co-founder and CEO, Napkin Lab |
12:15-1:30 |
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Lunch |
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1:30-4:00 |
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DESIGN BEYOND THE DESIGN DEPARTMENT Beth Comstock, SVP & CMO, GE |
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DESIGN'S TROJAN HORSE
Lorna Ross, Creative Lead and Design Manager, Mayo Clinic Center for Innovation |
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SCALING COLLABORATION: FROM START-UP TO BLUE-CHIP
Randy Howder, Senior Associate, Design Strategist, Gensler
Everett Katigbak, Communication Designer, Facebook |
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Break |
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BUILDING AND FOSTERING A DESIGN-DRIVEN CULTURE FROM SCRATCH
Ted Booth, Interaction Design Director, SmartDesign
Jason Alexander, VP Product Planning, Enterprise Growth, American Express
Judy Wert, President & Executive Recruiter, Wert & Company |
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4:00-6:00 |
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INNOVATING THE RETAIL FLOOR: BRINGING DESIGN AND MERCHANDISING TO REALITY EVERY WEEK
Todd Blumenthal, SVP, Chief Merchandising Officer, Aéropostale, Inc.
Beverly House, SVP of Design, Aéropostale, Inc. |
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FRITO LAY'S DESIGN OPPORTUNITY
Mark Barngrover, Principal, JAZN Innovation and Design Consultants
Tom Gosline, Senior Director, Experience Design, PepsiCo, Frito Lay Division |
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BEHIND ENEMY LINES: A DESIGNER IN ADVERTISING Brian Collins, Chairman & Chief Creative Officer, COLLINS: |
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WHEN DESIGNERS LOVE TO BE MANAGED
Michael Bierut, Partner, Pentagram |
6:30-8:00 |
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Reception sponsored by Masco at Smart Design, (601 W. 26th Street, 18th Floor) |
8:00 |
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Free time/Dinners on your own |
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| WEDNESDAY, OCTOBER 26, 2011 |
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9:00-12:15 |
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DESIGNING TO WIN
David Butler, VP Global Design, The Coca-Cola Company
Gerardo Garcia, Global Group Design Director, The Coca-Cola Company |
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EMBEDDING DESIGN AT A NATIONAL LEVEL: THE EUROPEAN CONTEXT
Richard Eisermann, Director, Prospect |
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TURNING GOOD DESIGN INTO THRIVING BUSINESS
Andrew Cogan, CEO, Knoll, Inc.
Bill Moggridge, Director, Cooper-Hewitt, National Design Museum |
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Break |
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HUMANITY IN EVERY TOUCHPOINT OF YOUR BRAND Jean-Marie Shields, Global Brand Director, Starbucks Coffee Co. |
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GROWING DESIGN IN EMERGING MARKETS Duncan Trevor-Wilson, Global Design Manager, GE Healthcare Asia/Pacific |
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BUILDING THE DESIGN-DRIVEN ORGANIZATION
Josh Levine, Director of Internal Branding, Liquid Agency
Robert Richman, Product Manager, Zappos Insights Division, Zappos.com |
12:15-1:30 |
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Lunch |
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1:30-4:50 |
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DESIGN THINKING EDUCATION
Sarah Stein Greenberg, Managing Director, Hasso Plattner Institute of Design at Stanford University |
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PUT THE HOMELESS IN FAT SUITS.
AUDACITY & INNOVATION ACROSS CULTURES: SOME NOTES FROM THE FIELD
Christopher Robbins, Public Artist, The Ghana Think Tank |
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COLLABORATIVE CONSUMPTION—AND BEYOND
Roo Rogers, President, Redscout Ventures; co-author Collaborative Consumption
Cameron Tonkinwise, Associate Dean for Sustainability, Parsons The New School for Design |
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METRO DESIGN STYLE: RE-IMAGINING MICROSOFT FROM THE INSIDE OUT
Samuel Moreau, Director of User Experience, Windows, Windows Live, Internet Explorer |
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PROTOTYPING A SCALAR METHOD
Jamer Hunt, Director,Transdisciplinary Design, Parsons The New School for Design |
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Break |
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DATA VISUALIZATION, CIVIC ENTERTAINMENT
Lisa Strausfeld, Founder & Designer, InformationArt |
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SCALING INNOVATION THROUGHOUT BUSINESS—AND THE WORLD
Brian Quinn, Associate Partner, Doblin, Inc.
Ryan Pikkel, Design Strategist and Researcher, Doblin, Inc. |
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CREATE IMPACT. GET A SEAT AT THE TABLE.
Claudia Kotchka, Innovation Advisor; Former Vice President of Innovation, P&G |
4:50-5:00 |
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Wrap-up |
5:00-6:30 |
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Closing reception |
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| THURSDAY OCTOBER 27 & FRIDAY OCTOBER 28, 2011 |
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Optional Seminar Design Research and the Customer-driven Innovation Strategy |
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