DMI Design/Management Annual 36: Design at Scale
October 25-26, 2011, New York City

		Yu-Jin Kim

By Yu-Jin Kim

Although I have contributed to the DMI Journal and DMI academic conferences over the past decade, this was my first time attending the professional annual conference. My experience during the two days in New York City was even more than I expected. It was powerful.

First of all, I was surprised that people openly shared their experiences and thoughts on design and business issues. Everyone was so energetic that I never got tired of meeting new people. DMI helped me connect to a large group of design and business leaders, it is a real community!

In addition, the invited speakers motivated everyone with a variety of views and ideas on “Design at Scale.” They shared interesting stories behind their projects and suggested their insights and experiences in design practices on diverse scales—truly the voice of design leaders.

Finally, the delivery of presentations was unique and different. Negotiation and collaboration between the designer and marketer at Aeropostale; strategic partnerships between clients and consultants at Facebook, PepsiCo, and Zappos.com; teamwork with the VP and the Director at Coca-Cola; interactive presentations with the partner and the researcher at Doblin—it was a real mix.

I’ve started to illustrate my memories. More episodes will be illustrated shortly.

Biography

Yu-Jin Kim is an associate professor in the Department of Media Image Art and Technology at Kongju National University in South Korea. Currently, she is also working as a visiting researcher at DMI in Boston. As a member of the evaluation committee for the Web Award Korea since 2008, her research interests are design management, Internet service design, interface/interaction design, and color design, among others. In 2005, Kim worked for the design strategy group of Continuum in Boston, and provided their designers with a color design workshop. Over the last decade, she has carried out design research projects for L.L. Bean, American Greetings, Samsung, LG, Amore-Pacific, and the Korean government. She is one of the authors of The Handbook of Design Management published by Berg in 2011. She received her Doctoral (Design management, 2008), Master (Design education, 2001), and Bachelor (Industrial design, 1999) of Science Degrees at KAIST.