What does design mean within an organization? Who leads design? How to talk about design in the C-suite? How does the C-suite view design? Who promotes the importance and value of design within an organization?

Todd Blumenthal, SVP, Chief Merchandising Officer, Aéropostale, Inc.
Beverly House, SVP of Design, Aéropostale, Inc.

	Todd Blumenthal
	Beverly House

Innovating on the already super-charged metabolism of fashion and retail that just keeps getting faster. Todd Blumenthal and Beverly House will explore how Aeropostale inspires and supports design to create the fresh stories, concepts, and products that come to life three-dimensionally on the retail floor in more than 16 distinct collections a year.

Todd Blumenthal Bio

Beverly House Bio

Mark Barngrover, Principal, JAZN Innovation and Design Consultants

Tom Gosline, Senior Director, Experience Design, PepsiCo, Frito Lay Division

	Mark Barngrover
	Tom Gosline

Mark Barngrover and Tom Gosline will discuss their journey in developing a new design capability within Frito Lay from scratch over the past two years. Highlights and lowlights of their adventure will include anecdotes about attempts to expand an innovation leadership capability into marketing, R&D and the retail organizations—where they found success and fertile ground and where their best thinking just didn’t work. They'll talk about where this learning will lead design at Frito Lay.

Mark Barngrover Bio
Tom Gosline Bio

Michael Bierut, Partner, Pentagram

	Michael Bierut

"I can't do it alone," says Michael Bierut. What has he learned about good briefs, great processes and useful feedback in 30 years of design practice?

Michael Bierut Bio

Brian Collins, Chairman & Chief Creative Officer, COLLINS:

	Brian Collins

Brian Collins Bio

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