DMI Design/Management Annual 36
October 25-26, 2011
Museum of Jewish Heritage
New York City, USA
The potential of design is widely acknowledged, but scaling it throughout an organization is still an enormous challenge. It's time to dig into the practicalities of how better to integrate, lead, leverage, and, yes, scale design throughout an organization and beyond. How can leaders think about using design to create value beyond the design department? How can they eke out its fullest value in terms of both thinking and doing? How can they build cultures of collaboration and co-creation and integrate a design-driven sensibility throughout every aspect of a business—from products, to interactions, to brands, to services, to social networks, to business models?
We’ll explore the challenges, implications, and solutions encountered in scaling design, including:
What does it mean to be a designer today? How do we hone the skills necessary to thrive in today’s business environment? How should designers contribute appropriately? How can designers seize and use the tools available to collaborate and co-create? Read more
Who protects design within, and beyond the design department? How do they market themselves and their work within a global organization? How do they harness failure to be a useful asset rather than a crushing defeat? Read more
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DESIGN BEYOND THE DESIGN DEPARTMENT
Beth Comstock, SVP & CMO, GE |
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DESIGN'S TROJAN HORSE
Lorna Ross, Creative Lead and Design Manager, Mayo Clinic Center for Innovation |
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BUILDING AND FOSTERING A DESIGN-DRIVEN CULTURE FROM SCRATCH
Ted Booth, Interaction Design Director, SmartDesignJason Alexander, VP Product Planning, Enterprise Growth, American ExpressJudy Wert, President & Executive Recruiter, Wert & Company |
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SCALING COLLABORATION: FROM START-UP TO BLUE-CHIP Randy Howder, Senior Associate, Design Strategist, Gensler
Everett Katigbak, Communication Designer, Facebook |
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What does design mean within an organization? Who leads design? How to talk about design in the C-suite? How does the C-suite view design? Who promotes the importance and value of design within an organization? Read more
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INNOVATING THE RETAIL FLOOR: BRINGING DESIGN AND MERCHANDISING TO REALITY EVERY WEEK Todd Blumenthal, SVP, Chief Merchandising Officer, Aéropostale, Inc.
Beverly House, SVP of Design, Aéropostale, Inc. |
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FRITO LAY'S DESIGN OPPORTUNITY
Mark Barngrover, Principal, JAZN Innovation and Design ConsultantsTom Gosline, Senior Director, Experience Design, PepsiCo, Frito Lay Division |
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WHEN DESIGNERS LOVE TO BE MANAGED
Michael Bierut, Partner, Pentagram |
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BEHIND ENEMY LINES: A DESIGNER IN ADVERTISING
Brian Collins, Chairman & Chief Creative Officer, COLLINS: |
What structures are in place to encourage and support design? How does the business at large harness the potential of design to drive growth? How is a design-driven sensibility built across the spectrum of the business? Read more
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DESIGNING TO WIN
David Butler, VP Global Design, The Coca-Cola CompanyGerardo Garcia, Global Group Design Director, The Coca-Cola Company |
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TURNING GOOD DESIGN INTO THRIVING BUSINESS
Andrew Cogan, CEO, Knoll, Inc.Bill Moggridge, Director, Cooper-Hewitt, National Design Museum |
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BUILDING THE DESIGN-DRIVEN ORGANIZATION
Josh Levine, Director of Internal Branding, Liquid AgencyRobert Richman, Product Manager, Zappos Insights Division, Zappos.com |
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EMBEDDING DESIGN AT A NATIONAL LEVEL: THE EUROPEAN CONTEXT
Richard Eisermann, Director, Prospect |
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HUMANITY IN EVERY TOUCHPOINT OF YOUR BRAND
Jean-Marie Shields, Global Brand Director, Starbucks Coffee Co. |
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GROWING DESIGN IN EMERGING MARKETS
Duncan Trevor-Wilson, Global Design Manager, GE Healthcare Asia/Pacific |
How to educate the creative thinkers of the future? How to ensure that design can scale to the degree necessary to make the impact we all know it can have on the world at large? Read more
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DESIGN THINKING EDUCATION Sarah Stein Greenberg, Managing Director, Hasso Plattner Institute of Design at Stanford University |
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PROTOTYPING A SCALAR METHOD
Jamer Hunt, Director,Transdisciplinary Design, Parsons The New School for Design |
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COLLABORATIVE CONSUMPTION—AND BEYOND
Roo Rogers, President, Redscout Ventures; co-author Collaborative Consumption
Cameron Tonkinwise, Associate Dean for Sustainability, Parsons The New School for Design
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CREATE IMPACT. GET A SEAT AT THE TABLE.
Claudia Kotchka, Innovation Advisor; Former Vice President of Innovation, P&G |
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SCALING INNOVATION THROUGHOUT BUSINESS—AND THE WORLD
Brian Quinn, Associate Partner, Doblin, Inc.
Ryan Pikkel, Design Strategist and Researcher, Doblin, Inc. |
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PUT THE HOMELESS IN FAT SUITS.
AUDACITY & INNOVATION ACROSS CULTURES: SOME NOTES FROM THE FIELD
Christopher Robbins, Public Artist, The Ghana Think Tank |
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METRO DESIGN STYLE: RE-IMAGINING MICROSOFT FROM THE INSIDE OUT
Samuel Moreau, Director of User Experience, Windows, Windows Live, Internet Explorer |
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DATA VISUALIZATION, CIVIC ENTERTAINMENT
Lisa Strausfeld, Founder & Designer, InformationArt |
From strategic to operational. From external to internal. Let’s get real. And by hell or high water, let’s get traction on design!
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Helen Walters, Doblin
"I’m excited to hear from amazing speakers who will cast a light on the topic from all manner of angles." |
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Richard Whitehall, VP, Smart Design
"I believe we will all leave this event inspired, informed, and ready to tackle the challenges of scaling design." |
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Beth Comstock, SVP & CMO, GE
"This conference is an important venue to capture and catalyze the power of design." |
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Read more |
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This year’s conference team includes three of today’s design thought leaders: Helen Walters, former editor of innovation and design at Bloomberg Businessweek, currently a writer, editor, and researcher at Doblin, as well as a writer for Fast Company, Core77, and Creative Review. Richard Whitehall is a VP and partner at Smart Design, where he leads the industrial design practice and Smart’s initiative on sustainability through design. Beth Comstock is Chief Marketing Officer and SVP of GE, leading GE’s organic growth and commercial innovation initiatives, and the sales, marketing, and communications functions. Together with Karen Reuther, DMI President, and Tom Lockwood, former DMI President and Founding Partner of Lockwood Resource, the team will guide the conference content and activities, setting the stage for a world-class event on scaling design.
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