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What does it mean to be a designer today? How do we hone the skills necessary to thrive in today’s business environment? How should designers contribute appropriately? How can designers seize and use the tools available to collaborate and co-create?

Jake Barton, Principal & Founder, Local Projects
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Jake Barton
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The lowest-common denominator may be the most popular approach to mass scale, but it’s not the most effective, and increasingly, not the safest either. Drawing on examples from the 9/11 Memorial and Museum, Jake Barton demonstrates how participation in design and the design process can engage the public, focus internal stakeholders, and create revelatory innovation.
Jake Barton Bio

Melody Roberts, Senior Director, Experience Design Innovation, McDonald's Corporation
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Melody Roberts
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Design at McDonald’s increasingly plays a role in conceiving modern restaurant environments, improving service, enabling menu growth, and bringing to life future opportunities. The 10 members of the global team aspire to lead, influence or support initiatives across the globe! Melody will share updates on how it’s going for them and insights on next steps.
Melody Roberts Bio

Riley Gibson, Co-founder and CEO, Napkin Labs
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Riley Gibson
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New tools and technologies are breaking down the physical barriers to effective and scalable collaboration and co-creation. In this session, we will tackle the new paradigm of social innovation and explore how the Web can promote lateral thinking, customer-centric design, and accelerate the process of innovation.
Riley Gibson Bio

Nicola Twilley, author of the blog Edible Geography and co-director of Studio-X
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Nicola Twilley
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The Foodprint Project uses food to re-imagine and ultimately redesign the city. From crowdmapping the Angeleno bananascape to prototyping prefab vertical farms, and from redesigning the intimate architecture of meat to redrawing the economic landscape of livestock production, this session will explore the relationship between food, design, and cities at a variety of scales.
Nicola Twilley Bio
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