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What structures are in place to encourage and support design? How does the business at large harness the potential of design to drive growth? How is a design-driven sensibility built across the spectrum of the business?
David Butler, VP Global Design, The Coca-Cola Company
Gerardo Garcia, Global Group Design Director, The Coca-Cola Company
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David Butler
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Gerardo Garcia
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Coca-Cola started with a single beverage, which sold 9 servings a day at a single location, Jacobs’ Pharmacy in Atlanta, Georgia. With the vision of fearless pioneers and creative ingenuity, the company has grown into the world’s largest beverage company, with more than 500 brands and 3,500 beverage products that sell 1.7 billion servings per day in over 200 countries.
To continue to grow our reach, strengthen our brands and advance our global momentum, the company uses Design—Thinking and Doing—to innovative, drive change and achieve new growth.
David Butler Bio
Gerardo Garcia Bio
Andrew Cogan, CEO, Knoll, Inc.
Bill Moggridge, Director, Cooper-Hewitt, National Design Museum
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Andrew Cogan
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Bill Moggridge
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How do you build a sustainable, design-based business that endures? Fresh from celebrating winning the National Design Award for Corporate and Institutional Achievement, awarded this summer, Knoll CEO Andrew Cogan sits down with Cooper-Hewitt director, Bill Moggridge to discuss why investing in design can lead to big returns in revenue and reputation. Cogan will share insights into how exactly Knoll cultivates a culture of design across its global offices, and will explain how design is at the heart of every decision, business and creative.
Andrew Cogan Bio
Bill Moggridge Bio
Josh Levine, Director of Internal Branding, Liquid Agency
Robert Richman, Product Manager, Zappos Insights Division, Zappos.com
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Josh Levine
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Robert Richman
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Congratulations, executives are finally saying “design is important.” So where, exactly, do you start? Two culture game-changers will share insights on how to make design part of your organization by making it part of your culture. In a fast-paced discussion, you’ll learn about the three critical programs you need to build a culture of design and drive your organization forward.
Josh Levine Bio
Robert Richman Bio
Richard Eisermann, Director, Prospect
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Richard Eisermann
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Richard will share his insights in building and growing national innovation programs in the UK, Ireland, Belgium, and Estonia. He will discuss how to create structures that encourage and support design, and show how to bring together a wide body of stakeholders, getting them to coalesce around a shared vision of what design can do for organizations.
Richard Eisermann Bio
Jean-Marie Shields, Global Brand Director, Starbucks Coffee Co.
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Jean-Marie Shields
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Because consumers are changing from a me-centered mentality to a we-centered mentality, brands need to change their relationship with consumers and solve things differently in design. Consumers want to connect with brands and people that not only offer products that enrich their lives, but also have meaningful values that are embedded in every touchpoint.
Jean-Marie will share how Starbucks enables a connection in every touchpoint of its brand to celebrate humanity, including:
Jean-Marie Shields Bio
Duncan Trevor-Wilson, Global Design Manager, GE Healthcare Asia/Pacific
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Duncan Trevor-Wilson
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With nearly 60% of GE revenue coming from sales outside the US in 2011 and a forecast continued growth, it’s never been more important to grow innovation and design capabilities that are relevant to emerging markets. Leveraging design as a positive force for change, Duncan will share his insights in building and growing design in China and within GE.
Duncan Trevor-Wilson
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