Thoughts on M5+D=nV
David Butler
Vice President of Global Design, The Coca-Cola Company
“It's such an amazing time to be a designer. We are experiencing the kind of exponential growth and optimism that futurists used to dream about. But with all of these possibilities come new kinds of problems--truly wicked problems--multi-dimensional problems we've never solved before. This conference will really dig into this... I can't wait!”
Bruce Nussbaum
Professor of Innovation & Design, Parsons The New School for Design; Contributing Editor, Businessweek
“We live in constant beta—a state of constant, cascading change. Five Forces of Disruption—the rise and fall of generations, the rise and fall of nations, the spread of social media technology, the urbanization of the planet, and the warming of the earth—are all occurring at the same time, making our lives terribly uncertain. Fortunately, Design has evolved into a sophisticated methodology that can help us shape better complex social systems as well as better material things, improved interactions and engagements, as well as better artifacts. Design is our navigator as we iterate our way through the future. The conference will help take us there.”
Thomas Lockwood
President, DMI
“The role of design is changing faster than a speeding bullet. It's an amazing time, and one full of opportunity, change, and challenge! The world needs more design leaders, which is actually much easier said than done. So join us, and lets advance the agenda together!”
Peter Zec
President, red dot
“Design Value = [design returns x (design strength + design continuity)] + design property”
Mauro Porcini
Head of Global Design, Consumer & Office Business Division, 3M
“Design is about dreaming of a better society while concretely enabling the existing one to reach that status.”
Uday Dandavate
Co-founder & CEO, SonicRim
“The relationship between the designer and business strategist in a value creation process is symbiotic, akin to how mind puts a jigsaw puzzle together. While the business strategist focuses on the pieces the designer is looking at the void to be filled in. Together they are co-imagining the possibilities for completing the picture.”
Kelsey Meuse
Design Thinker and Co-founder of the Gen Y Research Lab
“The future of design lies in open source tools and systems that empower anyone to create, collaborate, and build upon them.”
Jacob Mathew
Founder Director and Chief Designer, IDIOM
“DESIGN VALUE = Disproportionate impact when Design Intelligence, Business strategy and Capital come together.”
Lisa Solomon
Principal, LKS Partners
“Leaders will have to embrace a role of creative invention based on what is possible, not just probable. Effective leaders must combine skills of strategic rigor with creative, collaborative, outside-in approaches to solve today's increasingly complex and unpredictable challenges and seize opportunities.”
Jeneanne Rae
President and Co-Founder, Peer Insight LLC
“Design will make the difference between the winners and losers of tomorrow. Any corporation, academic institution, non-profit, or government who doesn't already recognize this will be left behind.”
Florence Hudson
Energy & Environment Strategy and Execution Executive, Corporate Strategy, IBM Corporation

“As Innovation and Collaboration goes from 0 to Infinity, within and between Design and Technology, working with M5, the new value we deliver and enjoy goes from 0 to infinity. The New Leaders (M2) of today and tomorrow in our communities, businesses and Governments (M1), leveraging technology to deliver Social Media (M3) based collaboration and participation in smarter cities and Urban (M4) environments, can improve the Sustainability (M5) of our planet. ”
Chris Hacker
Chief Design Officer, Global Strategic Design Office, Johnson & Johnson
“Design has become central to the way people experience the world and design thinking is the process the best companies use to assure that they make the experience right and in a sustainable way. Join us to learn how the best and the brightest are doing this great work. Come listen, experience, and engage! ”
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