Featured Speaker
Presenting the Sunshine Generation: China’s answer to Gen-Y
Jeremy Kaye, Creative Director, Ziba Design
Karen Reuther, Director of Consumer Insights and Trends, ZIBA Design
Jeremy and Elizabeth will relate some surprising insights about young Chinese consumers gleaned over 350 person-days of in-country research: Their unique attributes and their expectations for design and consumer experience. Broader implications are also presented for effectively serving this diverse and nuanced market.
Jeremy Kaye
Jeremy’s deep knowledge of business and design enables him to identify how design can solve complex business problems for organizations and industries on the brink of change. His clients at Ziba have spanned numerous industries, including health insurance, retail, finance, and hospitality.
Prior to Ziba, Jeremy worked with consumer-experience driven brands—J.Crew, Patagonia, and Nike—to lead brand, design, and marketing efforts in support of new business opportunities. Jeremy has a Bachelor of Science in Clinical Psychology from University of the Witwatersrand in South Africa, and a Bachelor of Science in Product Development and Marketing from the Fashion Institute of Technology in New York City. He has lectured at Parsons the New School for Design, and contributed to BusinessWeek.
Karen Reuther
At Ziba, Karen leads our team tasked with surfacing innovative, relevant
and compelling insights that define and deliver consumer experience
innovations. Karen is a master connector—ensuring that insights translate
to real design solutions. Prior to Ziba, she worked at Nike as Global
Creative Director – Color, Graphics and Materials. There she led the
creative vision and implementation of design strategies from product
creation to merchandising across footwear, apparel and equipment. Karen has
a Bachelor of Arts in Industrial Design from Purdue University and a Master
of Science in Business from Lesley University.
Ziba
Ziba is a design and innovation consultancy based in Portland, Oregon. For more than 25 years, Ziba has provided companies large and small with award-winning design and innovation solutions.
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