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Featured Speaker
Design and the Gen Y Paradigm
Kelsey Meuse, Design Thinker & Co-founder, Gen Y Research Lab
Gen Y attitudes towards privacy, relationships, technology, and the workplace will effect radical change in our cultural landscape as this generation moves through its life cycle. This session is a conversation about the values and behaviors of Millennials, how they differ from previous generations, and what that means for design in the future.
Kelsey Meuse
Kelsey Meuse is a design thinker and co-founder of the Gen Y Research Lab. Her passion for design thinking developed at a young age through participation in Odyssey of the Mind, a competitive extracurricular that teaches school children the foundations of structured creativity. Years later, in the Design and Technology program at Parsons The New School for Design, she was elated to discover an entire industry built around her love of problem solving, creative collaboration, and iterative prototyping. In her last year at Parsons she began developing the Gen Y Research Lab with professor Bruce Nussbaum, a project which is currently her creative focus.
The Gen Y Research Lab is an organization of students and professionals dedicated to exploring the unique cultural DNA of Millennials; how do they live, work, and play? How will Gen Y values and behaviors effect change in our cultural paradigms as Millennials move through their life cycle? We approach these questions through varied methodologies such as mobile polls, video interviews, ethnographic research, and data visualization. Our research is logged in an interactive knowledge base, accessible to members and partners as an insight tool. The more insight we gain on Gen Y in the present, the better we can envision future design solutions with real cultural resonance.
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