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The A to Z of the Evolved Designer
by Robyn Waters, RW Trend LLC
Designers Are/Should Be/Can Become:
Artists (John Madea/Watts Wacker)
Behavioral Economists (Watts Wacker/Michael Schrage)
Code writers and Programmers (Ben Fry/Casey Reas/Stephen Randall)
Disrupters (Stephen Randall)
Edu-tainers (Alan Webber)
Facilitators of collaboration (et al)
Global detectives (Alan Webber)
Healthcare innovators (Michael Conard/Kenneth Kaplan)
Impact-maximizers (Selena Griffith)
Just-Say-No-to-Pink-Promoters (Agnete Enga)
Killer systems-thinkers (Thomas Kurmel)
Leaders with Empathy (Dev Patnaik)
Myth busters (Michael Schrage/Watts Wacker)
Naïve source knowledge promoters (Watts Wacker)
OXYMORONIC, as in Passionately Dispassionate (Michael Schrage), Pragmatic Idealists (Beth Comstock), Strict but Flexible (Beth Comstock), Intuitive & Counterintuitive (Watts Wacker), HBR meets Rolling Stone = Fast Co. (Alan Webber), Enclosed Openness à la Virgin’s flat beds. (Joe Ferry)
Policy wonks (Dori Tunstall)
Quick and constant prototypers (Michael Schrage)
Risk takers: “If you can’t afford to have it fail, it isn’t an experiment.” (Michael Schrage)
Storytellers: (Robyn Waters/Dev Patnaik/Watts Wacker)
Translators (Robyn Waters)
Unvarnished Truth Tellers, especially of costs (Alan Webber)
Verbs (Watts Wacker)
Wizards of Wonder (Watts Wacker) and Wicked problem-solvers (Selena Griffith)
Xpert listeners (Joe Ferry)
Yes to open platforms, no to proprietary systems (Steven Randall)
Zealots for Considered Design and Closed Loop Processes (Lorrie Vogel)
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