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Home > Conferences > R E M I X > Featured: Optional Workshop with Dave Norton Post-Conference Seminar Got Happy Customers? Why Not? Dave Norton, PhD, Principal, Lead Strategist, Stone Mantel Wednesday, October 8, 1-5 pm, The Cliff House Resort & Spa   Dave Norton Because of the downturn in the market, many customers are not feeling very happy right now. This workshop addresses the short-term and long term design issues associated with customer happiness and brands. We focus on three areas where brand experiences could be much more effective: understanding how different people experience happiness, how design can impact happiness, and how current market dynamics are affecting people’s abilities to be happy with the products they consume. The four basic design dispositions for producing happiness How designing happiness affects culture, individuality, and choice making The functional, emotional, and social jobs to do to enhance happiness This optional seminar will be held at the end of the conference, on Wednesday afternoon. You will have the opportunity to add this workshop to your conference registration on the online conference registration form. Nonmembers: $450 DMI Members: $400   Dave Norton Biography    Email this page to a colleague