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The Designful Company
Marty Neumeier, President, Neutron
The complex business problems we face today can’t be solved with the same thinking that created them. Instead, we need to start from a place outside traditional management. Forget total quality. Forget top-down strategy. In an era of fast-moving markets and leap-frogging innovation, we can no longer simply “unlock” wealth. Today we have to actively “create” wealth—or risk ending up in the fossil layers of business history. Marty Neumeier, author of The Brand Gap and Zag, shows how design thinking can transform your company, your brand, and the way you work.
Biography: Marty Neumeier
Marty Neumeier is president of Neutron and author of two bestselling business books, “The Brand Gap and “Zag. With a creative history that spans 38 years, Neumeier is the go-to expert on design, innovation, and brand strategy. He has been quoted or interviewed in “About.com, BusinessWeek, Communication Arts, Design Management Review, Design Matters, Event, Fast Company, Fortune, HTV, Infobrand, The London Times, Los Angeles Times, San Francisco Chronicle, 720 Talk Radio, The Miami Herald, and “The Wall Street Journal.
His new book, “The Designful Company, will be released in January 2009.
Organization Profile: Neutron
Neutron’s stated mission is to incite business revolution by unleashing the power of creative process. As brand-building becomes more distributed throughout organizations, it takes greater coordination between teams to build a coherent brand. Neutron mixes elements of management consulting, innovation strategy, and communication design to provide the “glue” that holds brand teams together. This new role is made possible—and increasingly necessary—by the emergence of brand as an organizing principle in business.
Supplemental Article:
Design Management Review:
The Designful Company
Be sure to see Marty Neumeier's page on the REMIX conference site where you will find content, discussion, news, networking, and groups tackling important issues with the power of collaborative design.
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