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| Margo Johnson |
By Margo Johnson, President & Founder, SUPERSEED
I just spent a few days at DMI’s 2008 Remix Conference, where experts explored the remix of design and business. I liked the big thinking in a small scale format (as conferences go), and the “live remix” of insights, opinions, ideas, group discussion, workshops and surprises.
Perks for attendees included one-of-a-kind remixed digital bags made from recycled banners, and a chance to win a Caribbean get-away in a surprise on-site competition to craft your own remix name tag.
Some remix from Remix...
Adaptable. Opportunity Matrix. Homegrown Ripple Effects. Design for Localization. Peer-to-peer Strategy. Imagination Gap. BarCamp. Unconference Collaboration. Solutions Playground. Dynamic Branding. Service Design. Hybrid Approach. Stakeholder Relationships. Success Metrics. Inspire Change. Cultural Curator. Community Steward. Below the Surface. Fuse Broadcast and Conversation. Social Media. Process of co-creation. Mapping Relationships. Visualization. Rules of Engagement. Trajectory Consulting. Shoulder Communities. Design for Democracy.
Captured bits of Remix...
Expectation of collaboration, openness, transparency and innovation.
21st century business requires innovation.
Innovation requires design.
The public is not design blind — design is now the #1 differentiator.
A designer makes change.
Change is your competitive advantage.
Case study methods and best practices as anti-innovation.
Complex business problems need design thinking from the ground up.
We produce an annual 150,000 MBA’s, but only 2000 MFA’s in the urgent need of creative problem solvers for our future economy.
Cities innovate when people mix and mingle, sharing and combining ideas from different vantage points and traditions.
Facilitate a process of co-creation — not design by committee.
Gaming for user research sessions.
Aligning design: the alignment of process to an organization’s culture.
Integration and convergence of media, business, design, technology, space and time.
Grass roots design reform for 2008 elections voting.
The opposite approach to a user-centered design model... A research-led environment that invents, and then later finds market needs to match.
Rippling sm to map the effect of products, services, systems and environments on individuals, businesses, communities, society and the planet.
A request for interest in a U.S. design initiative to propose to the new presidential cabinet.
Margo Johnson
President & Founder, SUPERSEED Award-winning agency Creative Director with 20 years in brand building and design. Problem solver & motivational leader who combines marketing strategy, business savvy & technology to deliver profitable results. MFA in Design. Served on board of directors for the American Center for Design. Taught design at USC and other colleges. National awards & work published in The Wall Street Journal, LA Times, Metropolis & many books.
See Also A Social Contract for Design Thinkers by Maren Connary.
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