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Featured
Speaker |
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The Future of Design Is Not What It Used To Be
Gianfranco Zaccai FIDSA, President & CEO, Continuum
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| Gianfranco Zaccai |
Design is being embraced by business as never before and past projections of a brave new business world based on design consciousness are beginning to be manifest. But what aspects of design are being truly embraced and what is missing, and what will design become as a result?
Continuum was started in 1983 with a fundamental idea that design is a continuum involving many different experts working to achieve a simple philosophical objective, to create engaging and profitable products through the concurrent blending of both art and technology. But we have come to realize that although good, that is not enough. Our experience has been that design in business is more than the discovery process and the physical result. As such, our focus is morphing from product design to system innovation, from communication design to experience design, and from design research to sustainable business innovation for a global, multicultural, fluid constituency. Where are we now? Where are we going? How will we get there?
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