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Featured
Speaker |
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Delivering Long-Term Design Value in a Short-Term World
Jesse James Garrett, President, Adaptive Path
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| Jesse James Garrett |
For designers of complex, interactive products, the pressure is greater than ever. Shifting competitive landscapes bring new business challenges. Rapid technological change opens up new creative possibilities—and makes others obsolete before they ever get to market. Jesse James Garrett will examine emerging trends in interactive product design that suggest new strategies to deliver value without getting trapped by reactive, short- term thinking. He’ll look at what some of the most successful products today have in common, and why product designers might need to abandon the idea of a “product” in order to survive.
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