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Home > Conferences > Annual Conference > Featured Speaker Featured Speaker The Four Orders of Design Richard Buchanan, Professor of Design, Carnegie Mellon University   Richard Buchanan Design and innovation are now central themes in business, but where is design headed in the coming years? Richard Buchanan will present his “four orders” framework for mapping the development of design in business, moving beyond posters and toasters into the new challenges of social interaction, information, service design, and managing as designing. We are entering a new period of design thinking, and this talk will show the pathways that are now opening for design managers and organization leaders.    Email this page to a colleague