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Featured
Speaker |
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Searching for Excellence in Design
Prof. Dr. Peter Zec, President, red dot
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| Peter Zec |
Prof. Dr. Peter Zec, an expert on business communication and design, will present a clear picture of a company’s strategy, which only keeps its self-determined freedom of action if it does not delegate the uncertainties of the market to marketing and trend researchers. Based on the results of the “Red Dot Design Award,” Zec will demonstrate that design decision-making is connected with considerable imponderables and risks, but for the same reason, extremely high value-add can be achieved, resulting in market success.
The Video archive of this session is available online to DMI Members.
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