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Featured
Speaker |
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The Business Imperative for Return on Investment Measurements in Design
Jerry Kathman, President/CEO, LPK, Inc.
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| Jerry Kathman |
Measuring the effectiveness of our work is critical to the success of LPK and our clients. In fact, it’s a business imperative. This presentation examines a variety of the tools and processes that help define and evaluate design effectiveness, because accountability for business results is increasingly placed at the doors of the consultancies. As brand building partners with our clients, we must provide proof points on the value of design investment, but it’s not always a simple or measurable process. How does one measure inspiration and creativity? Finding the balance between measurement and intuition is a whole new requirement, one that is more important for design managers and brands today than ever before.
The Video archive of this session is available online to DMI Members.
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