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Featured
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The Relationship between Design Effectiveness and Corporate Financial Performance
Julie H. Hertenstein, Associate Professor, College of Business Administration, Northeastern University
Marjorie B. Platt, Professor and Group Coordinator, College of Business Administration, Northeastern University
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| Julie H. Hertenstein |
| Marjorie B. Platt |
Hertenstein and Platt will present a study demonstrating how design influences the bottom line, from an accountant’s point of view. Using the expertise of DMI members regarding the design effectiveness of publicly traded firms in nine industries, and financial performance data from company annual reports, the study examines the relationship between design effectiveness rankings and corporate financial performance. Findings show that companies rated as having greater design effectiveness exhibited stronger financial performance based on traditional accounting measures as well as stock market return measures.
The Video archive of this session is available online to DMI Members.
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