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Featured
Speaker |
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Brandjam: Humanizing Brands through Design
Marc Gobé, Chairman & CEO, Desgrippes Gobé Group
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Marc Gobé
Author of Emotional Branding and the forthcoming book Brandjam |
Following on his book Emotional Branding, Marc Gobé will introduce his new book Brandjam and show how design as a collaborative process can create a profound emotional response with corporations and consumers alike. Relying on real case histories that have broken the “glass ceiling” of commodity marketing, Marc Gobé will demonstrate that the true measurement of a brand success is in how it impacts culture and lifestyles through an emotional meaning brought to life through design.
The Video archive of this session is available online to DMI Members.
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