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Featured
Speaker |
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A Designed Life
Joe Duffy, Chairman, Duffy & Partners
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| Joe Duffy |
Joe Duffy will speak on measuring design as cultural preference, and cover broad trend insights as they relate to design and its impact on the market value of brands. He will discuss the rise of design in everyday life, for everyday people, across nearly every category: product design, branding, retail experiences, etc. Several case examples, including the branding of The Islands of The Bahamas and the revitalization of the Thymes brand, will demonstrate the process of getting to great design, as well as results relating to customer satisfaction, cultural impact, and economic return.
The Video archive of this session is available online to DMI Members.
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