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Featured
Speaker |
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How to Win Customers & Influence Engineers: Results Based on a Holistic Design Approach
Gus E. Desbarats, Chairman, Alloy Ltd.
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| Gus E. Desbarats |
In today’s complex environment of global innovation collaboration, design plays a growing role in ensuring better connection between the formulation and implementation of strategy. Gus will review the UK Design Effectiveness Awards, and provide useful hard documentary evidence of design results across a range of situations. The lecture will demonstrate how success was measured, what drove the strategic change behind the result, and the practical hands-on insight gained from traits common across the design engagements.
The Video archive of this session is available online to DMI Members.
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