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Featured
Speaker |
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Confucius Versus Confusion
Gordon Bruce, Principal, Gordon Bruce Design
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| Gordon Bruce |
Eliot Noyes laid the groundwork for IBM, Mobil, and Westinghouse’s design programs in the 50s, 60s and 70s,and created the paradigm for corporate design programs that many companies follow even today. He stated, “Design is a means by which you see yourself as well as a means by which you express yourself to others.” Following this principle is still a challenge in the USA, and in particular in China, which faces a pioneering period of corporate enlightenment similar to that which started in the US during Noyes’ era. Bruce will compare the issues that Noyes solved with the recent success of companies like Samsung, and the challenges that face China.
The Video archive of this session is available online to DMI Members.
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