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Featured
Speaker |
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Measuring Relationships Between Intangibles and Financial Outcomes
Pamela Cohen, Partner, Predictiv LLC, Co-author, "The Invisible Advantage"
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| Pamela Cohen |
Advances in business and academic research as well as new approaches to valuation have now given executives the ability to more accurately evaluate, quantify, and show causal relationships between intangibles—such as design, corporate communications, and innovation—and financial and operational outcomes of investments in corporations. This presentation will provide several examples from a variety of industries about valuing the impact of corporate communications, brand, and other related intangibles on financial and operational outcomes, and will discuss the implications for ongoing measurement and return on investment.
The Video archive of this session is available online to DMI Members.
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